Government and public sector campaigns
Public awareness campaigns people act on.
Banam plans and produces campaigns for federal and provincial programmes: citizen-facing communication for KP Law Reforms, youth campaigns for the Prime Minister’s Youth Programme, and work for the Ministry of Science and Technology. Strategy, film, social media and media in one team.
150+ clients. 500+ projects served.
What we do
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Campaign strategy
Research, narrative and media strategy that earns attention and moves people to act.
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Films and DVCs
Campaign films for KP Law Reforms, KP Education and the 10 Billion Tree Tsunami.
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Social media and digital
Campaign content and channels for youth and public audiences, as for the PM Youth Programme.
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Media and distribution
Digital media buying, social management, influencers and partner distribution.
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Documentaries
Field documentaries for public and development programmes.
Public sector clients
Selected work
How a public campaign runs
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Brief or terms of reference
We start from the programme’s objective and the people it needs to reach.
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Strategy and message
What people need to understand and do, and the channels that reach them.
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Production
Films, design and content made in-house, from script to final cut.
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Launch and media
Social, digital media and partner distribution, run and reported back to the programme team.
Questions
Do you work with government departments?
Yes. Banam has run campaigns and produced films for federal and provincial programmes, including KP Law Reforms, the Prime Minister’s Youth Programme and the Ministry of Science and Technology.
Can you handle strategy, production and media together?
Yes. Strategy, creative, film production and media buying sit in one team, so the campaign is planned and delivered by the same people.
Do you run media for public campaigns?
Yes: digital media buying, social media management, influencers and partner distribution.
How do we engage Banam?
Send the brief or terms of reference to info@banam.pk, or message us on WhatsApp. We reply with questions and a proposal.